Idea Blog

The Friday Round-Up (from Emmy Noms to Animated Explainer Videos)

Claude Harrington 07.15.2016

If for some reason your alarm failed to go off on Monday morning, and you accidentally slept through this entire week, then here’s a round-up of some things you might have missed:


Monday: The Animation-Lover’s Guide to San Diego Comic-Con (2016)

Tuesday: PICK OF THE WEEK: Heroes of Color- Gaspar Yanga (Whiteboard Animation)


ICYMI: Best Practices: Explainer Video Distribution & Marketing

ICYMI: 5 Common Call to Action Mistakes That Explainer Videos Make


FROM THE VAULT: The SEO Hunt for Explainer Video

Last month I conducted some quick SEO research on a few targeted keywords to see what our competitors were up to. It’s pretty basic stuff, so I wasn’t expecting any revolutionary info – I just wanted to check out our market. I searched “explainer video” – a common keyword term – and expected to find sleek, well-made videos dominating the front page of Google. I found the opposite. The top ten results were a mess of sketchy landing pages and DIY garbage including a Mashable article from 2010 called “6 Free Sites for Creating Your Own Animations.” I was shocked. 


Animation News:

2016 Emmy Nominations: Just the Animation Categories, Please (via Cartoon Brew)

Here’s Why Hasbro Just Bought an Animation Studio (via Fortune)

A Very Different Tale of Disney Animation (via The Boston Globe)



Inside the Playlist Factory (via BuzzFeed)

Nintendo is Releasing a Mini NES (via Nerdist)

Why Kate McKinnon is the Ghostbusters Breakout (via Vulture)



How Technology Disrupted the Truth (via The Guardian)

How the Real Hackers Behind Mr. Robot Get It So Right (via WIRED)

Futurists Say We All Need to Read Science Fiction to Survive (via Tech Insider)


Culture (w/ Animated Explainer Videos Excerpt):

The Date on Demand Economy (via The Verge)

McDonaldization And The Future Of Fast Food (via Lucky Peach)

Why You Need an Animated Explainer Video for Your Business (via Business2Community)

“Animated explainer videos are a perfect tool for attracting visitors to your site and telling them about the key benefits and features of your product.

According to Nielsen Research, Training and Consulting Group, the average user spends about 10-20 seconds on a site if there is no compelling reason to stay longer.

And the first ten seconds are critical for giving the user this reason to stay by clearly setting out your value proposition.”

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