The Friday Round-Up (from Hand-Drawn Animation to Secret Screenings)Claude Harrington 07.22.2016
If for some reason your alarm failed to go off on Monday morning, and you accidentally slept through this entire week, then here’s a round-up of some things you might have missed:
Thursday: INTERVIEWS WITH ANIMATORS: David Heredia
FROM THE VAULT: The Ins and Outs of Marketing Automation
Recently at IdeaRocket, we received demos from three of the leading marketing automation firms: Act-On, HubSpot and Marketo. This post will not be a declaration of whose service is “best” (because, quite sincerely, that answer depends on your company’s specific objectives), but instead we wanted to take a wider look at this budding industry and make sense of what these firms really have to offer. And, ultimately, try to answer this question: is marketing automation really something that can help your business, or is it just the soup de jour at the Buzzword Café?
So let’s start with the BIG question: What the heck is marketing automation?
Questions? Comments? Contact IdeaBlog@dev.idearocketanimation.com
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