The Friday Round-Up (from Block Parties to Big Virtual Reality Plans)Claude Harrington 07.29.2016
If for some reason your alarm failed to go off on Monday morning, and you accidentally slept through this entire week, then here’s a round-up of some things you might have missed:
Monday: Billion Dollar Explainer Video?
FROM THE VAULT: 10 Excellent Examples of Branded Virtual Reality Content
Last Thursday, The Wall Street Journal published a story that wondered if branded virtual reality content was the next great frontier in marketing. The article cites a few examples from the Cannes Film Festival where “VR was a popular talking point among ad agency executives, tech companies such as Samsung…and online services such as YouTube” as well as some recent deals (like AOL’s gaudy acquisition of the VR production company Ryot) that seem to point in the direction of this being the case. Not just because of those deals and examples but because branded content for virtual reality can help marketers achieve that elusive holy grail: engagement.
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