2d Animation: Lyft Origin Story

William Gadea 12.22.2016

Simon Sinek pointed out in a memorable TED talk and book that people don’t care what you do… they care about why you do it.

That is perhaps why Lyft hired Buck Design to make this 2d animation about their origin story and philosophy. The list of collaborators is almost as long as the number of people that worked on all our IdeaRocket videos this year, so we won’t list them all here. But kudos for the fantastic design and fluid transitions! Really lovely work.

Lyft “Origin Story” from Buck on Vimeo.

William Gadea

William Gadea is the Creative Director and Founder of IdeaRocket.

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