Animated Video Production

Raise Your Martini Glasses to Editorial-Style Animation

Dan 08.08.2012

When prospective clients contact us nowadays, we often hear something like this: “We want a video that is clever, memorable, informative, perhaps slightly humorous, but not too kitschy or cartoonish.”  This sentiment is especially true for B2B clients.  So how do we walk this tightrope between boring and fun?  Why with the help of an approach our art director Robert Kopecky dubs “Editorial-style Animation”.

In a nutshell, editorial-style is a wry, witty, and subdued approach.  It is often black and white, or with sparse and selective uses of color.  You’ll find it in The New Yorker and other high-brow publications.

If you’re new to editorial-style, sit back, relax, and enjoy some of our recent pieces in the genre.  If you’re familiar with the technique from the pages of The New Yorker, now’s the time to take a sip of your Bombay Sapphire martini, scruff the designer haircut of the well-dressed Bichon Frise sitting on your lap, and apathetically click ‘play’.

Supercharge Your Job Search from STT Media from IdeaRocket on Vimeo.  This video was designed by Phil Marden, who for many years illustrated the New York Times’ Metropolitan Diary.

Sevanta Systems from IdeaRocket on Vimeo.

GlobalEnglish from IdeaRocket on Vimeo.







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