Who’s Looking for Explainer Videos These Days, Anyway?Dan 08.31.2012
We’ve been in the explanation business since 2006, and have created videos focusing on everything from long-term strategy within an Ivy League university’s IT department to a device that helps house-train your dog. Despite our wide-range of clientele, some industries have shown more interest in animated explainer videos than others.
Here’s a breakdown of the sectors for which we’ve created videos throughout the past six months or so.
B2B has dominated in our case. And perhaps predictably, marketers, ever persistent and creative in their hunt for customers, have been most willing to invest in the emerging animated explainer niche.