Explainer Video

The Hidden Cost: DIY Explainer Videos

Shawn 02.20.2014

“Good” explainer videos routinely cost more than $10,000.

DIY Explainer Video - Case Study

It’s an intimidating price tag for small businesses and corporations alike, and cheaper options are attractive. But this isn’t a chili-dog deal from Groupon – this is your business. And when you DIY an explainer video, you get what you pay for.

You can create your own explainer video for less than $1,000.


It’s cheaper sure, but begs the question, “What does it really cost?”


The above pdf link is an opportunity cost breakdown and case study for Crowd Content – a site that claims they made their explainer video for $650. Click the pdf for the full case study.


Here is the video in question:


It’s true. A lot of sites and services offer cutthroat rates and speedy turnaround times and you can make a video for less than $1,000. What I’d like to discuss are the hundreds – possibly thousands – of dollars of hidden opportunity costs and wasted time that inevitably mount during every DIY explainer video project.

Hopefully when you reach the end of this PDF, that $10,000 price tag will make a little more sense.


Born in Southern California, Shawn grew up surfing, eating In-N-Out, and growing his hair long. After graduating with a Liberal Arts degree from CSU Long Beach in 2005 he left the crowded freeways behind and spent the better part of a decade traveling the world living for stretches in Rome, Hawaii, Australia, New Zealand, and Brooklyn. He writes novels as well as copy, loves learning keyboard shortcuts, and plays his grandpa’s old lap steel guitar. You can hear his band at ponieswillbiteyou.com
  • In_love

    Many freelance animators work for companies like Idearocket, so they know what needs to be done to deliver a professional job. They just charge less to put some money in their pockets (without compromising on quality)

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