Animated Video Production

Keeping Busy with Motion Graphics

William Gadea 11.20.2007

I’m currently working on a couple pleasure projects.

old cinemaA private equity firm has commissioned me to make a film for their Christmas party. It’s basically a roast of their partners. The guys that are writing the short work for the firm and have some really funny ideas for the piece. Basically, we are going to take old classic films – particularly war films – and put cut-outs of the partners’ faces over the lead characters. I think it’s going to be a blast.

Also, Gavin Grace from Blue Peach Media has hired me to design and animate a video presentation for one of his Fortune 500 clients. It’s motion graphics — I’m flexing different muscles, but they’re good muscles to flex occasionally!

Motion graphics is an amazing medium – and while not as commercially popular as whiteboard animation – is something that a lot of animators are going to focus on in the coming years. The flexibility of the style leads to such great creative diverse work. I’m happy to be a part of it.

Here’s an example of some of the more recent motion graphic work we’ve done for CEB:

Send us your favorite motion graphics and maybe we’ll write about it. My favorite is the squid in the “Fight For Everyone” music video. Enjoy:

William Gadea

William Gadea is the Creative Director and Founder of IdeaRocket.

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