Explainer Video

Babbage Net School Animated Explainer

William Gadea 12.22.2009

Babbage Net School

This was a fun job that I did in a couple of weeks. The client, Babbage Net School, wanted an animated explainer to market its educational services. I pitched them this concept and they liked it; it went into production with only minor modifications.

The character of ‘the Kid’ was meant to appeal to both parents and children. He was created in Illustrator and brought into After Effects, where I combined him with a photo-montage style background.

We were lucky to get Dylan Sanchez as the voice-over; he has just the right knowledgeable-friend tone for this. The music is library-licensed, but I like it because it reminds me of those Charlie Brown TV special jazz scores that I loved. My favorite part of the spot is, of course, the Rube Goldberg style shed featured in the photo above. Here is the full clip.

Oh, and Merry Xmas to all!

William Gadea

William Gadea is the Creative Director and Founder of IdeaRocket.

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