Boounce Animated Explainer VideoWilliam Gadea 02.03.2011
Here’s an animated explainer video we created last year for search engine add-on: Boounce. Boounce creates a plug-in for browsers that makes searching easier. Watch the video and see what Boounce can do for you.
We used motion graphics incorporating licensed photo material. Even though we didn’t have an animated character, we still managed to describe the product with a story: in this case, the experience of buying a new puppy.
When the client was explaining the product to me, he used the example of a search for a dog breed. I jumped on the idea. Being the sort of techie early-adopter that this piece is aimed at, I knew that the excitement of having a new software tool to play with is kind of like getting a new puppy.
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