12 Awesome Examples of Whiteboard AnimationClaude Harrington 11.03.2015
Although whiteboard animation is a relatively new art form, it has quickly grown very popular. Its clean and concise style makes it a great fit for explaining complex topics in a variety of outlets (i.e. mobile, desktop, broadcast, etc.). But its precipitous success is the result of more than just a format; it’s a matter of execution. So in order to understand the artful power of this style—and why it continues to gain traction in our increasingly digital world—let’s take a look at 12 awesome examples of whiteboard animation…
Note: For purposes of this list—to highlight the evolution and versatility of whiteboard animation—we decided not to include any videos from our portfolio. We are, of course, exceptionally proud of all of whiteboard work, but wanted to use this opportunity to shine a spotlight on others. That said, we’d be remiss not to mention the opening credit sequence we did for Season 8 of Showtime’s Weeds…
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12 Awesome Examples of Whiteboard Animation (2007-2015):
1) UPS Whiteboard Freight (2007): This is not animation, per se, but this bold choice by UPS–to center a series of broadcast spots around drawings on a whiteboard–helped perhaps set the stage for what was to come.
2) Left Brain, Right Brain (2010): The art of Whiteboard Animation really came to the forefront in 2010 through the Royal Society for the Encouragement of Arts, Manufactures and Commerce. This London-based organization, committed to finding practical solutions to today’s social challenges, hired Cognitive Media to animate some talks given at the RSA. Left Brain, Right Brain, based on a lecture given by Matthew Taylor, was the first in this series.
3) Drive: The Surprising Truth About What Motivates Us (2010): With over 14 million views on YouTube, this RSA-style animation (based on a talk given by Dan Pink) became a bonafide viral sensation.
4) How to Give an Awesome (Powerpoint) Presentation (2011): In an effort to eliminate “death by PowerPoint,” Wienot Films created this whiteboard video.
5) Science of Persuasion (2012): This animated video describes the six universal Principles of Persuasion based on the research of Dr. Cialdini.
6) CrossFit: Functional Movement (2012): To define CrossFit and explain what this high intensity philosophy is all about, the fitness company turned to whiteboard animation.
7) What ObamaCare Means For You (2013): Where does the White House turn when it wants to get a message out? Whiteboard animation!
8) All 14 Weird Al Yankovic Album Covers as a Whiteboard Video (2014): In this excellent video, TruScribe celebrates the discography of Weird Al Yankovic in style.
9) ALS Ice Bucket Challenge (2014): Dr. Mike breaks down ALS and the Ice Bucket Challenge.
10) What is PTSD? (2014): To explain this serious and complicated subject, the Veterans Health Administration turned to whiteboard animation.
11) Barnes & Noble: Your College Bookstore (2014): This whiteboard explainer by Stephen Earnhart outlines how Barnes & Noble can maximize your college textbook experience.
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12) Why Marshawn will Lead Seahawks to Super Bowl Win (2015): This RSA-style Super Bowl prognostication, created by 321 Fast Draw, appeared on ESPN’s His and Hers.
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