Explainer Video

Relevantor Animated Explainer

William Gadea 11.03.2011

Relevantor is an engine that allows websites to steer customers to the content that’s relevant to them. They needed an animated explainer with a clear use case to highlight the value of their product.

IdeaRocket conceived of a dual scenario that dramatized the business offering in an amusing way: two prospective travelers looking for a holiday destination. To really capture the flavor and excitement of these locations, we used a technique that combined photo material with drawn art.

Thanks to Relevantor’s Efi Rodik for trusting us with the project!

William Gadea

William Gadea is the Creative Director and Founder of IdeaRocket.

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