8 Intriguing Digital Marketing Stats from the Past MonthClaude Harrington 03.01.2016
To kick off March, we’ve put together a list of the most interesting digital marketing statistics from the past month. Some of these stats piqued our interest because of what they say about the state of digital marketing, whereas others helped identify the type of content that has been successful in this quickly growing space.
Below are 8 of our favorite digital marketing stats from the past month:
1. Video Keeps Rising: According to a recently released report by ALF Insight entitled Marketing Trends, Spend & Forecasts 2016, 60% of marketers are looking to use video in 2016. Not only is this a 20% year-on-year increase, but it also makes video the fastest rising medium of all the formats surveyed.
2. Big Focus on Big Data: The aforementioned report by ALF Insight also revealed that 70% of the marketers surveyed plan to invest in CRM in 2016, and 67% planned to invest in data analytics this year. These figures indicate that big data and automation are becoming an increasingly high priority, but interestingly enough 39% of marketers said that they were unable to turn their data into actionable insight.
3. Video + Mobile = More than a Trend: According to Cisco’s Global Mobile Data Traffic Forecast Update 2015-2020, global mobile data traffic grew by 75% in 2015. The white paper also noted that mobile video traffic accounted for 55 percent of total mobile data traffic in 2015.
4. Video + Mobile = Much More than a Trend: Looking forward, Cisco’s Global Mobile Data Traffic Forecast Update 2015-2020 also predicts that mobile video will grow by 11 fold in the next five years. By 2020, Cisco estimates that video will account for 75% of the world’s mobile data traffic.
5: Popular with Listeners, Not with Advertisers: Despite the rising popularity of podcasts, Zenith Optimedia reported in The Wall Street Journal that advertisers are only expected to spend $35.1 million in this medium. That’s an increase of 2% year-over-year.
6. Mobile Shoppers: According to a new survey by Bizrate Insights that polled 9,142 online consumers in the U.S. and Canada, 73% of online buyers use mobile devices to shop online. Additionally, 21% of those survey also reported that they use mobile devices to assist their in-store shopping experience.
7. With Great Power Comes Great Concern: According to Thrive Analytics’ new 2016 Local Pulse Report, the number one marketing concern amount small businesses surveyed was mobile (49%).
8. WhatsApp with That? According to We Are Social’s Digital in 2016 report, the number of users around the world using social media jumped 10% over the past year, bringing the overall global total to just about one-third of the entire population. Unsurprisingly, Facebook leads the charge. “Facebook continues to dominate the global social platform rankings,” says the report, “with more than 1.5 billion active accounts, but one of the company’s other offerings, WhatsApp, grew a staggering 50% in the past year.”
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