Idea Blog

The Friday Round-Up (from Zootopia to Digital Marketing Campaigns)

Claude Harrington 03.04.2016

If for some reason your alarm failed to go off on Monday morning, and you accidentally slept through this entire week, then here’s a round-up of some things you might have missed:


Monday: IdeaRocket Summer Fellowship

Tuesday: 8 Intriguing Digital Marketing Stats from the Past Month

Wednesday: PICK OF THE WEEK: Rock, Paper, Scissors (Animated Video)

Thursday: 6 Mistakes That Lead to An Unprofessional Explainer Video

ICYMI: Leveraging Animated Video for eLearning

ICYMI: Q&A with Dr. Claudia Aguirre (from Ted-Ed to Explainer Videos)


FROM THE VAULT: Get Actual Email Signups With Video Landing Pages

“Video landing pages exist to capture emails. You can sugar coat it with ebooks and free downloads, but marketers are all after email signups. It’s ok – email signups rock. The problem is, now more than ever, people guard the keys to their inbox like the golden ticket that it is, and with stats like, “84% of all email traffic will be spam,” by the end of 2014, it’s easy to see why.

Stop wasting your (and everyone else’s) time emailing spam folders. Use video landing pages and get email addresses that people actually use.”

Animation News:

Official Video for Shakira’s Zootopia Single Released (via YouTube)

Big Hero 6 TV Series Set for Disney XD (via The Hollywood Reporter)

CalArts Animation Student: “If I Don’t Draw Black Characters, Who Will?” (via Cartoon Brew)



See the first trailer for Ghostbusters reboot (via Entertainment Weekly)

Disney Won’t Make Any R-Rated Marvel Movies… (via The AV Club)

Teen Witch: An Oral History (via /Film)



Life and Death in the App Store (via The Verge)

How Snapchat Built a Business By Confusing Olds (via Bloomberg Business)

The 12 Most High-Tech Hotels in the World (via Tech Insider)



Why It’s Good Business To Embrace Video In Digital Marketing Campaigns (via Mobile Marketing Watch)

The 4 Most Important Things MythBusters Taught the World (via WIRED)

Is it OK to Torture a Robot? (via Inverse)

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