Idea Blog

The Friday Round-Up (from Annecy to Real Estate Explainer Videos)

Claude Harrington 03.11.2016

If for some reason your alarm failed to go off on Monday morning, and you accidentally slept through this entire week, then here’s a round-up of some things you might have missed:


Monday: BOOK REVIEW: Rocket Fuel

Tuesday: 5 Tips for Incorporating Color into Your Whiteboard Video

Wednesday: 5 More Tips for Incorporating Color into Your Whiteboard Video

Thursday: PICK OF THE WEEK: Facebook Best Practices (explainer video)

ICYMI: 6 Mistakes that Lead to an Unprofessional Explainer Video

ICYMI: Leveraging Animated Video for eLearning


FROM THE VAULT: Embodying Animation: The Science Behind Metaphor

“When ‘thinking outside the box’, we don’t literally sit outside of a box to come up with new ideas. But perhaps we should. In 2012, a research group from the US and Singapore, led by Angela Leung, looked at how people behaved after acting out different metaphors. They literally got people to sit outside, or inside, a box and then take a creativity test. Just by sitting outside of a box, the test subjects performed better in the problem solving tasks afterwards.

Leung tested other metaphors as well – ‘putting two and two together’, and ‘on one hand… but on the other hand’. The participants that literally put two and two together, in this case coasters that had been cut in half, were better thinkers after acting out the metaphor, as were people who raised one hand then the other. Feelings or traits, in this case creativity, can be harnessed just though the act of metaphor…But the Leung group didn’t stop there. They also wanted to see what would happen if you just watched these metaphors. In this case they animated someone walking inside a box, and someone walking freely. Guess what? People were far more creative after just watching some walk randomly. This is where visual storytelling come into play and things get interesting for us animators. By visualizing certain metaphors in your animations you can start to impact your customers in completely new ways. Want people to feel warm, open, creative? Just get those ideas on screen.”


Animation News:

Annecy Announces Zombillenium and Samurai Jack  and More (via Cartoon Brew)

Focus Reveals Second Trailer for Kubo and the Two Strings (via Animated Views)

NextGen Technology StoryMaker adds personalized farewell to “it’s a small world” (via The Disney Blog)

25 songs


25 Songs That Tell us Where Music is Going (via The New York Times Magazine)

The Man Who Saved the Internet (via The Verge)

An Oral History of Howard The Duck (via Decider)



The Echo From Amazon Brims With Groundbreaking Promise (via The New York Times)

Want Safer Passwords? Don’t Change Them So Often (via WIRED)

Slack, a 2-year-old messaging platform, is raising $200 million at nearly a $4 billion valuation led by Thrive Capital (via Business Insider)



The Lone Chef of Palmer Station, Antarctica (via Lucky Peach)

What Happens When the Surveillance State Becomes an Affordable Gadget? (via Bloomberg)

Top 3 Benefits of Using Explainer Videos to Sell Real Estate (via Examiner)

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