Idea Blog

The Friday Round-Up (from The Little Prince to Video Marketing)

Claude Harrington 03.18.2016

If for some reason your alarm failed to go off on Monday morning, and you accidentally slept through this entire week, then here’s a round-up of some things you might have missed:


Tuesday: The Power of E-Learning (By The Numbers)

Wednesday: PICK OF THE WEEK: Newton’s 3 Laws of Motion (Explainer Video)

Thursday: The Design Behind 5 Great Animated Title Sequences

ICYMI: 5 Tips for Incorporating Color Into Your Whiteboard Video

ICYMI: 6 Mistakes That Lead to An Unprofessional Explainer Video


FROM THE VAULT: Ditch The Marketing Jargon. Use Explainer Video

“People don’t brag about “shifting a paradigms,” so neither should you. Ditch the marketing jargon and use explainer video. Images like Hugh McLeod’s above, make us laugh, but they address a crippling trend in marketing – namely, the loss of the human element in the equation. The increasing reliance on analytics to evaluate metrics, (there’s some good jargon for you) have replaced caring about the people that use the product.

Marketers hide behind acronyms and confusing language, but what’s worse is that they’ve become so immersed in marketing jargon they’ve forgotten their one simple goal – to reach people. Luckily, explainer videos are cutting the industry-speak out of marketing, one script at a time…”

Animation News:

Netflix Will Premiere The Little Prince After It Was Dropped From Theaters (via The Verge)

Annecy Selects Over 200 Animation Projects From Nearly 2,700 Entries (via Cartoon Brew)

Disney secures rights to Lloyd Alexander’s The Chronicles of Prydain for movie (via The Disney Blog)

Drew Brees


Drew Brees Has a Dream He’d Like to Sell You (via ESPN)

5 Big Questions About Instagram’s Controversial Algorithm (via Inverse)

Luke Cage Teaser: Meet Marvel’s Next Leading Superhero, Again (via /Film)



MIT’s Not-So-Crazy Quest To Get Rid Of Stoplights (via Co. Design)

Forget Maui: Stay Home and Take the VR Trip of a Lifetime (via WIRED)

Coming at Apple’s March 21st event: 4-inch iPhone SE, 9.7-inch iPad Pro & new Apple Watch models (via 9to5mac)



Pass, Fail: An Inside Look at The Retail Scam Known as the Modern University (via The Walrus)

Celebrity: The Obamas’ Smart Cultural Power (via The Atlantic)

5 Video Marketing Predictions To Guide Your Content Strategy (via Forbes)

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