The Friday Round-Up (from Blue Sky to Snapchat Video Marketing)Claude Harrington 04.01.2016
If for some reason your alarm failed to go off on Monday morning, and you accidentally slept through this entire week, then here’s a round-up of some things you might have missed:
FROM THE VAULT: Is Your Video “Supplementary Content?” (and Why it Matters)
These days we expect the internet to just “get us,” and provide the exact information that we’re after when we type in vague search terms. But believe it or not, that’s tougher than it sounds.
But thanks to a new Google Quality Ratings Guideline update and “supplementary content,” we might actually get what we’ve always wanted – search results that answer our queries. And video is leading the way.
According to Jennifer Slegg, founder and editor of the SEM Post,”It’s clear that supplementary content is an area that Google is putting a lot of weight in for their quality raters.” Ok, cool. But what does that mean for video SEO? Turns out, it’s a good thing.
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