Idea Blog

The Friday Round-Up (from Antiquated Video Marketing to the Snap Pack)

Claude Harrington 04.08.2016

If for some reason your alarm failed to go off on Monday morning, and you accidentally slept through this entire week, then here’s a round-up of some things you might have missed:


Monday: Behind The Scenes: MSA’s G1 SCBA Whiteboard Animations

Tuesday: 9 Eye-Opening Digital Marketing Stats from the Past Month

Wednesday: PICK OF THE WEEK: Time Smash (3D Animation)

Thursday: Why An Animated Video is Perfect for Mechanism of Action Videos

ICYMI: Baiting the Hook: 6 Way to Start Your Explainer With a Bang

ICYMI: The Design Behind 5 Great Animated Title Sequences


FROM THE VAULT: Should Your Explainer Video Start by Selling the Problem or the Solution

There’s more than one way to skin a cat—though I imagine they’re all pretty messy.

Likewise, there are plenty of ways to kick off an awesome explainer video. Make no mistake, though: when it comes to video marketing, your first 15 seconds are undoubtedly the most important. You only get one chance to make a first impression, and if it’s anything less than riveting, your audience won’t stick around. Your opening had better be good. (Starting with feline-flaying imagery, for instance, may not be wise.) 

Animation News:

This Pixar Marketing Video from 1990 is Incredible (via Cartoon Brew)

Check out The Old New World: a Photo-based Animation Project (via Vimeo)

A First Look at Guillermo del Toro’s Trollhunters series (via Entertainment Weekly)

rathkeale rovers irish traveller gang rhinohorn art


The Story Behind the Gang That Stole Millions of Dollars Worth of Rhino Horn (via Vice)

The C.E.O. of Hamilton Inc. (via The New York Times) 

Money for Nothing: The Lucrative World of Club Appearances (via GQ)

Spaceship in space


How to Write a History of Videogame Warfare (The Atlantic)

The $100 Million Hunt for Alien Life (via Rolling Stone)

The Future of Technology is Hiding on the Ocean Floor (via Gizmodo) 



The Sugar Conspiracy (via The Guardian)

Move Over, Rat Pack and Brat Pack: Here Comes the Snap Pack (via The New York Times)

How the Average Triumphed Over the Median (via Pricenomics)

  • I highly recommend EasyVideoSuite for any online marketer who is using video. It does not replace YouTube. When used properly, EasyVideoSuite allows you to customize and optimize privately hosted videos on your website such as Sales Videos, member-only videos, squeeze page videos, webinar recordings, and more. Open here

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