Idea Blog

The Friday Round-Up (from a Batty Animated Movie to Sea Monkeys)

Claude Harrington 04.15.2016

If for some reason your alarm failed to go off on Monday morning, and you accidentally slept through this entire week, then here’s a round-up of some things you might have missed:


Monday: The Balancing Act: Fun vs. Professionalism in Your Explainer Video

Tuesday: Interviews with Animators: Natalie Labarre

Wednesday: PICK OF THE WEEK: Introducing the Mobile Reddit App (Motion Graphics)

Thursday: 8 Great Small Business Collaboration Tools

ICYMI: Why an Animated Explainer is Perfect for Mechanism of Action Videos

ICYMI: 9 Eye-Opening Digital Marketing Stats from the Past Month


FROM THE VAULT: 3D Animated Short: Blue vs. Red Guy

[re: making the animated movie]

“It’s great to watch vectors and equations come to life through animation, and I love the situation and silliness that follows when you tweak the rules that don’t really exist in the digital space. A ball can weigh a ton one minute, then float away the next, and the only thing you’re focusing on is not the improbability, but the reality of the characters and their emotions. The takeaway isn’t “Wow, look at the way they switched the physics model.” It’s “Red guy misses his friend.” And that’s what it’s a 3D animated short is all about connecting your two CGI characters in a brief moment that the audience shares.”


Animation News:

Holy MPAA Batman! Animated Movie Receives R-Rating (via Entertainment Weekly)

Sony’s Emoji Movie is Basically One Long Commercial for Mobile Apps (via Cartoon Brew)

Minnie Mouse inspires high fashion in Shanghai (via The Disney Blog)



The Intricate Process of Making a Great TV Show (via Vox)

Rise of the Black Superhero (via Washington Post)

A Search for America’s Most Dangerous Restaurant Critic (via Thrillist)

VR Arcade


Can Virtual Reality Bring Back The Arcades? (via Upload VR)

The Secret Rules of the Internet (via The Verge)

Forget Millennials: Why You Should Hire Someone Over 55 (via Fast Company)



The Battle Over The Sea-Monkey Fortune (via The New York Times)

NBA Jerseys Will Have Ads on Them Starting in 2017 (via BuzzFeed)

The Tragic History of RC Cola (via Mental Floss)

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