Idea Blog

The Friday Round-Up (from CG Garfield to Content Marketing Strategies)

Claude Harrington 05.27.2016

If for some reason your alarm failed to go off on Monday morning, and you accidentally slept through this entire week, then here’s a round-up of some things you might have missed:


Monday: 10 Incredible Simpsons Couch Gags Created by Guest Animators

Tuesday: PICK OF THE WEEK: Fame in the 21st Century (an explainer)

Wednesday: 5 Tips to Help Maximize Your Animated Whiteboard Video

ICYMI: The Best of Virtual Reality Animated Videos

ICYMI: 7 Ways to Get the Most out of Your Animation Provider


FROM THE VAULT: Does Your Post Have Too Many Tags?

“Do you know the difference between a “category” and a “tag?” The real difference?

Simply put: A Category is a table of contents – the handful of “subjects” your website’s content is “about.” A Tag is an index of the content within one of these categories. So what does that mean for your post?

We’ve all been there: You finish a great piece and are ready to post it to your blog. You optimize every image and categorize your article into one of your 2-5 tidy SEO silos. Your focus keyword is researched and targeted, and everything is coming up green in YOAST. You are an SEO ninja, but you can’t shake the feeling that you’re forgetting something…”


Animation News:

Alcon Plans a Series of Fully-CG Garfield Features (via Cartoon Brew)

Amazon Pilot Season Features 5 Toons (via Animation Magazine)

DreamWorks Animation Hires Exec From Paramount As New Head Of Development (via Deadline)



The New Captain America, a Member of Hydra? (via The Boston Globe)

Live-Action Beauty and the Beast Teaser Breaks Records (via Entertainment Weekly)

Mel Brooks Talks About the Post-Apocalyptic Rollerskating Film That Almost Ruined Him (via io9) 



New Algorithm Performs Complex DNA Origami (via Engadget)

Facebook and Microsoft are Laying Giant Cable Across the Atlantic (via WIRED)

Facebook Begins Tracking Non-Users Around the Internet (via The Verge)



Fake University: How one California university faked students’ scores, skated by immigration authorities — and made a fortune in the process (via Buzzfeed)

What’ It Like to be 13 Right Now (via The Washington Post)

Your Content Marketing Strategy Doesn’t Have to Be Complicated (via Harvard Business Review)

[Excerpt from “Your Content Marketing Strategy Doesn’t Have to be Complicated”]

“Whether it’s in the latest digital marketing trends or from the keynote at an industry event, we’re constantly being told that “content is king” and that we must “think like a publisher” if we want to stand out online today.

It’s easy to nod along, roll up the sleeves, and dive headfirst into the content marketing business. In the beginning it feels great. We’re creating! Publishing blog posts, videos, podcasts, ebooks, infographics, and more. At the end of the day there’s something that’s there now that wasn’t before as a result of our hard work. According to the latest data from the Content Marketing Institute 88% of marketers use content marketing with another 76% noting that they’re on track to produce more content this year versus last year.”

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