The Friday Round-Up (from Google Doodles to Animated Explainer Videos)Claude Harrington 06.03.2016
If for some reason your alarm failed to go off on Monday morning, and you accidentally slept through this entire week, then here’s a round-up of some things you might have missed:
FROM THE VAULT: How an Explainer Video Made $8 Million. For a Cooler.
“As of this writing (August 12th, 2014), the Kickstarter explainer video for a redesigned cooler, called “The Coolest,” has raised over $8,565,002. The original goal was $50k.
And it still has 17 days to go. Quality explainer videos always start with a great script. Even a 30-second explainer needs to have the four elements of a great narrative to achieve it’s objective.”
“Almost every startup struggles with video marketing in the online world. The common problem is that they treat digital video marketing the same as TV advertising.
But until recently, with the numbers of startups going through the roof, the number of animated explainer videos have grown exponentially.
After being involved in producing animated explainer videos for hundreds of startups from around the world, we determined 4 reasons why there are tons of startups that prefer having an animated explainer video to a live-action promotional video.”
Questions? Comments? Contact IdeaBlog@dev.idearocketanimation.com
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