2D Animation

2D animation can refer to a wide range of styles, both in terms of movement and graphics. It is a powerful way to tell stories that communicate your company’s message.


Most explainer video companies create 2D character animation by sliding, rotating, and replacing limbs and facial features. While this puppeting technique can have charm if done well, it usually lacks the fluidity and appeal of traditional, frame-by-frame animation that has been passed down to us by studios such as Disney and Warner Brothers.


While we use puppeting techniques on occasion, IdeaRocket is one of the few direct-to-business animation companies that also employ the traditional technique of frame-by-frame character animation.


In terms of character styles, we usually think of them in three buckets: the Pop style is cartoon characters as you know them from the Saturday morning shows; they take their inspiration from comic books and children’s animation. The Iconic Style is more reserved, and some would say more adult. The figure is simplified and features are subtracted in order to universalize the characters, making them more graphic in the process. Finally, the Editorial Style is inspired by the illustration tradition rather than comic books… think New Yorker cartoon, instead of the funnies page.


At IdeaRocket, instead of shoe-horning you into an approach we feel comfortable with, we will work with you to decide what is the best style for your message and your brand.

Case Study: gTeam

Technique: 2D Character Animation
Objective: Recruit software developers worldwide
Project Details: gTeam had developed a new workflow for sourcing and delivering coding work for large companies, but they needed to recruit the best international talent in order to bring this vision to fruition. To do that, they hired IdeaRocket to create a video that would highlight the advantages of working remotely for their company. The video needed to be created in a style that would speak across cultures to high-achieving prospective employees.


“Idea Rocket was an ideal partner in creating our company video. They understood our unique business model and company culture right away, putting it into a wonderful visual.”

- Nick Liemandt, gTeam

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