With the success of companies like Pixar and Dreamworks Animation, 3D animation (sometimes called Computer-Generated Imagery, or CGI) has become the most popular form of animation there is. By creating a virtual world with its own objects, materials, and lights, 3D animation can create exceedingly rich and dimensional imagery.
Case Study: CEB Effortless Experience
Technique: 3d motion graphics
Objective: Promote the release of The Effortless Experience
Project Details: In The Effortless Experience, author Matthew Dixon and his colleagues at CEB wrote a book that challenges the conventional wisdom about customer loyalty. To help spread the remarkable findings of their research and analysis, they brought on IdeaRocket to create a book trailer communicating the value of their message. To capture the book’s unconventional thesis and provide a glimpse of its real world ramifications, IdeaRocket used 3D animation to craft a dynamic explainer video that helped sell books and win acclaim in the business community.
Visit our portfolio to see more samples.