IdeaRocket is proud to have worked with financial service providers such as Bank of America and Citibank to explain everything from the basics of investing platforms to complex new technologies.
Our Manhattan-based location and firsthand, financial-sector experience from members of our personnel has uniquely positioned IdeaRocket to assist the industry’s leading firms with internal and external messaging.
Case Study: Citibank
Technique: Whiteboard animation
Objective: To differentiate Citibank relocation services
Project Details: Citibank offers relocation services for the employees of its large-company clients. In these situations, the bank is often lined up against its competitors as one in a menu of options. Citibank wanted to differentiate itself with a personal approach, so IdeaRocket crafted a warm and witty whiteboard narrative to achieve that end.
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