In today’s corporation, communicating with your employees in a clear and compelling way has become increasingly challenging. With so many things competing for your employees’ attention, how can you educate them? Inspire them? What tools can you use to initiate change?
An engaging internal video can be a powerful solution. At IdeaRocket, we’re proud to have partnered with some of the world’s greatest companies to create videos that inform, persuade, and inspire their people.
Because they are by their nature inward-facing, we can’t always share the internal videos we create on our portfolio.
However, we are proud to have created internal videos for some of the world’s greatest companies. Consumer goods giant Kimberly-Clark hired us to create a series of videos training their worldwide personnel in the company’s marketing workflow. Verizon hired us to create a video, narrated by one of their employees, bringing to life the Verizon Credo. Gaming company Electronic Arts hired us to create a series explaining the EA approach to career development.
Video has a number of advantages over text-only approaches: it is easier to consume, promotes better retention, and is often more stirring and emotive. And video has advantages over in-person training too: it is archival, can be consumed on demand, and often is less expensive than an event.
Case Study: Tenneco
Technique: 2D Character Animation
Objective: Persuade and motivate employees to adopt new internal software
Project Details: As Tenneco prepared to launch their new EHS (Environmental, Health and Safety) reporting system, it was vital that a workforce sometimes resistant to change be persuaded of the platform’s function and importance. They asked IdeaRocket to create an internal video that would explain the system to their people simply and memorably. Considering this challenge, we were intrigued to learn that the platform’s name, AEGIS, was an allusion to Athena’s shield in Greek mythology. Using that as our entry point into the video, we crafted a character-based narrative that would entertain and enlighten employees.
“It was the first time we used a tool like this and the feedback has been overwhelmingly positive. IdeaRocket was a wonderful partner. They made our message so easy to understand.”
- Lisa Detlefsen, Personnel Services Supervisor, Tenneco
Visit our portfolio to see more samples.